Glow Dating

Analysis

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GLOW

The application remained in the lower ranks because unconscious advertising campaigns and healthy ASO strategies were not implemented. Work has been started for the target audience and appropriate keyword analysis for the advertisement. Competitor applications were examined and detailed reporting was started. An analysis study was initiated to determine our ASO strategies. Analysis was done before creating Retargeting ads. A roadmap was requested for awareness and interaction.

Process

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Competing apps detected. Strategies to implement ASO were determined. The target audience and the appropriate keyword were selected for the ad. Retargeting ads were created. The strategy for awareness and interaction was determined.

Result

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Competitor applications were detected, keyword placement was done. Strategies to implement ASO were implemented. The target audience and the appropriate keyword were selected and applied for the ad. Retargeting ads were created and the application's awareness, download and interaction levels increased.

• It was ranked #1 among 412 Video Chat apps on Google Play.
• The target audience and engagement rate has been increased by 210%.
• The organic download rate increased by 418% in 1 year.
• The number of new users who return with retargeting ads has been increased.